Savvy way to say "Outlet"

European Home had an opportunity to open an outlet store. They wanted to convey a cost alternative to high-priced furniture, yet still keep European Home's presence as furnishing high-quality merchandise. A store where every week merchandise changes and our customers can capture opportunities to capitalize on items they are seeking. With that, a name, a look and an attitude was born.

IDEAS Agency. Designs New Design Site!

The agency helped develop a new branding strategy for European Home Collection focused around the idea of "leaving our egos at the door". It's all about our clients. What they want, what they need. What makes them happy, makes us happy. And in this case, they were very happy.

IDEAS Agency is awarded National Grid's residential direct mail business for 2010

Knowing a potential client's needs win accounts. Understanding who their customers are wins business. The IDEAS Agency understood National Grid's needs when they were asked to segment their market. By tailoring individual messages to each segment with eye-catching, relatable imagery, along with language that each segment can understand, resulted in a high-response rate of oil-to-gas conversions.

National Grid acquires new business! And, the IDEAS Agency acquires new business. Now that's the IDEAL situation.

Keeping the environment in play.

Another example of how National Grid and the IDEAS Agency support our communities and the world.

Supporting our clients

National Grid supports many organizations. But keeping the environment in the forefront is always a top priority. We think our IDEA plays brilliantly to both. Don't you think?