IDEAS Agency is awarded National Grid's residential direct mail business for 2010

Knowing a potential client's needs win accounts. Understanding who their customers are wins business. The IDEAS Agency understood National Grid's needs when they were asked to segment their market. By tailoring individual messages to each segment with eye-catching, relatable imagery, along with language that each segment can understand, resulted in a high-response rate of oil-to-gas conversions.

National Grid acquires new business! And, the IDEAS Agency acquires new business. Now that's the IDEAL situation.